I help organizations define what to build and why.

As an award winning designer, I have a proven track record for translating research, behavior, and emerging technology into clear product and experience directions.

TPG HQ

Bloomberg

Alex Thomson Racing

Verizon

Thompson Center Chicago

Starr HQ

How I think

My work sits at the intersection of research, strategy, and design. I focus on making complex systems legible by identifying the right problems to solve, and translating insight into clear direction.

I typically operate across three layers:

1. Understanding
Reality

Qualitative research, stakeholder alignment, and behavioral analysis to uncover what’s actually happening.

2. Framing Opportunity

Synthesizing insights into problem spaces, opportunity areas, and experience principles.

3. Guiding
Direction

Developing journey frameworks, concepts, and narratives that inform product, service, and organizational decisions.

What I do

Experience Strategy

  • Journey Mapping
  • Opportunity Framing & Problem Definition
  • Value Proposition Development
  • Service & System Design

Research & Insight

  • Interviews, Workshops, Surveys
  • Insight Synthesis & Thematic Analysis
  • Behavioral & Trend Analysis
  • Strategic Foresight

Product & Innovation

  • Concept Development
  • MVP Definition Support
  • Roadmap Input & Prioritization
  • Design Thinking Facilitation

Clients